New York City

I’ve spent this last week in New York and I can say it is really an insane city. It is as amazing as they say and just like in all the American movies; big, crowded, full of cars and of life, specially.

Manhattan is huge and every part of it is totally different to the other parts. The day we arrived we went to Central Park and I love the feeling of going to a park that big in the middle of all the chaos of the city.

The next day we went to Times Square and to see the statue of liberty. Times Square was really impressive, not just because of all the lights and ads, but also because of the amount of people there are. It’s the perfect place to get stolen if you’re a tourist in NYC! I found it very stressful in reality, but it’s still Times Square.

I wasn’t really that excited to go and see the statue of liberty, but I still thought it was interesting to see. Actually I have to say that I found it pretty disappointing, specially because of how small it really is. It is still very beautiful tho and its story is really interesting too. There were a lot of seagulls in that island too, I’d never seen so many together. There was also an amazing view of Manhattan and New Jersey from there too.

Then we stayed a little bit in Battery Park when we arrived to the city.

The next morning we went to the MoMA and after that to the East Village to go second-hand shopping. 

The MoMA really impressed me because I got to see a lot of art works and painters I studied and love. My favorite art works were ‘La Danse’ of Matisse and ‘Les Demoiselles d’Avignon’ of Picasso. Van Gogh’s ‘Starry Night’ also impresses a lot, tho it loses its charm when it is surrounded by people taking pictures of it instead of watching it.

I was really excited to go to East Village to see how are the vintage shops of New York. I love going second-hand shopping when I’m in another city, you would be impressed of how different the clothes are in each city. That’s what I love, it gives a special value to the clothes.

Sadly, the majority of shops I visited were quite disappointing, there were a lot of clothes and they weren’t special at all… However, not all of the stores were disappointing! My favorites were ‘East Village Vintage Collective’, ‘Nomad Vintage’ and an amazing one called ‘Search & Destroy’. I’ve never ever seen anything like that store. You weren’t allowed to take pictures of the inside of the store but I wouldn’t really know how to explain what was inside of that shop. The first thing you notice when you walk in is the Heavy Metal music. So loud that you can’t ever hear yourself. There were a lot of decorative dolls of all kinds… and when I say of all kinds I really mean it. If I’m honest, it looked like a store where they sell macabre or gothic porn, but it was actually a second-hand clothing shop! There was a huge mix of a lot of different weird things. The clothes were pretty cool but also expensive. Nevertheless, the store is worth the visit… Even if it’s just to see what’s inside!

The next day we went to Little Italy, Chinatown, for a walk to the High Line and finally went for dinner to the Soho.

Little Italy was also pretty disappointing, because I was expecting a neighborhood full of Italians. Someone had told me that when you go there, it instantly feels like you are in Italy… well, I didn’t feel that, to be honest. The main street in Little Italy is ‘Mulberry Street’, it’s full of Italian restaurants and souvenir shops with souvenirs of NYC and Italy (it doesn’t really make sense if you think about it, does it?).

After that we went to Chinatown, that’s next to Little Italy. I liked Chinatown better because it looked more real. There were a lot of people and it was pretty stressful too. Plus it smelled really bad. But it was very interesting to see the life of the people living there and it is for sure something you don’t see everyday (at least me!). 🙂

The evening we went walking from Manhattan to the High Line (which was a pretty long way) but it was worth it. I loved the idea of transforming that place, where there used to be the NYC train, into what it is now; a beautiful sidewalk with plants and a really nice sunset.

That night we went to the Soho for dinner and found a restaurant I loved. It was called ‘Le Botaniste’ and it was new. All the food was organic and everything was delicious. The place was very original and so was the food.

The next day was our last one and we decided to spend it in Brooklyn. As soon as we got there we went to a store that I was sooo excited to see called ‘The Package Free Shop‘ that was created by Lauren Singer of ‘Trash Is For Tossers’ (if you don’t know who she is I really advice you to see this video). This store was made for environment freaks like me. They have a lot of amazing products to stop producing so much waste and start living a more eco-friendly lifestyle. 😉

Walking through Brooklyn we started hearing really loud Cuban music, as if there was a party or something. We got closer and saw there was a group of Cubans playing basketball. They had brought huge speakers and connected them to their car to play the music. This is for sure one of the best memories I have from New York.

We went back to Manhattan through the Williamsburg bridge.

New York is for sure an amazing city and I recommend you visit it 100%. This is the city where everything is possible.

See you next week,

M x.

My Favorite Sustainable Swimwear Brands

Now that it’s still Summer and that a lot of people have requested me this, I bring you a list of my favorite sustainable swimwear stores. Most of them are only online and the prices depend on each brand. I hope you like them and that I encouraged you to buy more sustainably in the future!

M x.

1. Weekday

The first one is Weekday because it’s my favorite store to buy bikinis and swimsuits. The brand isn’t totally sustainable, but they have a lot of clothes made of organic cotton and recycled polyester. What I specially like about Weekday are their designs. Their most eco-friendly pieces are usually swimsuits and jeans. The normal price for a swimsuit at Weekday is from 10€ – 30€.

2. VYB Swim

What I like the most about VYB is their aesthetics. The designs are beautiful, although it’s more expensive than Weekday. However, you can still find really nice prices when they are in sale. Their price range is 20€ – 70€ (depending on the sales).

 3. VDM The Label

I love this brand specially because of their designs. They are not just beautiful, but also really sexy and original. The prices are not too high considering that they are sustainable. A swimsuit or bikini at VDM The Label can cost between 13€ and 20€ (on sale) and between 45€ and 51€ in the core collection.

4. Sober & Naked

And now to the last one. Sober & Naked has also very nice designs and a swimsuit can have a price of 30€ – 50€.

5. Other stores

I love the swimwear of the following brands, but they are more expensive. I leave you the names below anyway, in case you want to check them out. If you don’t mind spending more money on sustainable swimwear brands, these are your stores!

 

image sources: BIC BIM, @vyb_swim (Instagram), Sober&NakedTelaviver

Florence 2018

I’ve just spent two weeks in Florence, Italy, to improve my Italian. I found that the city was too beautiful not to capture. It’s a city full of art, life and warmness. A city, where everything is kind of expensive (comparing it to Madrid), but also really good, and I’m not talking just about the food… I thought it was just a cliché but (correct me if I’m wrong) the Italians, they do eat A LOT of pasta, pizza and ice cream. Maybe it was just where I’ve been, but I was shook haha.

The architecture of this city is amazing and I loooove the fact that it’s full of art. There’s art in nearly every street of Florence. The museums are amazing and full of very cool and interesting stories. My favorite museum was La Galleria degli Uffizi, but there are sooo many cool museums. I could just spend hours walking around all of them and listening to all the stories about the art pieces.

Florence is a really old and unique city, but I don’t know if I would be able to live there… it’s just that I don’t see myself living there anymore. Specially because of the chaos. There are too many cars, too many tourists and just too many people in general. Which is great, that there are many people, but not if the city is that small. Don’t get me wrong, my favorite thing about Florence is how small it is, because I can walk to wherever I want. I love walking. And that’s a big difference between Madrid and Florence. Madrid is so big (comparing it to Florence), that it isn’t worth it walking that much, specially if you don’t have the time.

I made a short video to show you what it was like. I’ve met a lot of amazing people of different countries and it was a very cool experience that I really enjoyed.

I hope you like the video,

M x.

Persistence

Song: “The Cat Empire – Sol Y Sombra”

Photos by Alicia López Creis

Here you have another look (and it’s sustainable of course)! ;D

I loved this shirt as soon as I saw it at the second-hand shop. I specially love the print and its hang. This shirt makes every outfit special.

I bought the navy pants at Topshop a few years ago. They’re a basic that I still love today.

I end up this look with these white earrings from Mango and a pair of yellow sunglasses also from Mango.

I hope you’re enjoying your summer 🙂

M x.

PS. I hope you like the idea of mixing the posts with music!

Amsterdam 2018

“It don’t mean a thing” – ProleteR

Last week I went to Amsterdam. As soon as I got there I completely fell in love. Not only because of how beautiful the city is, but also because of the people and the ambience. There are so many cool places in Amsterdam to eat, museums, galleries, parks and markets. The traffic in the center is a chaos because there are not only cars, but also bikes, but I still think it’s great. We went one day to the temporal  Banksy exhibition and I loved it.

Amsterdam is a beautiful city and if you have one day the opportunity to visit it, I totally recommend it.

M x.

 

Écologique

Photos by Alicia López Creis

Like I told you in my last post, I’m more aware of the clothes I buy and I haven’t bought clothes that aren’t sustainable or second-hand for a couple of months now. I was a little bit worried at first because I thought it might be bad for the blog, but then I thought that this way, I could show you that sustainable fashion is the same as fast fashion, it is simply not made by exploited people and not bad for the environment either. 🙂

I bought the jeans I’m wearing at a second-hand shop which is called 28 Vintage Clothing. The T-shirt is from Mango, but it is made from 100% organic cotton and the shoes are from Ecoalf and they are made from recycled plastic bottles. I like Ecoalf a lot because they are totally sustainable and very innovative. They make fabrics with organic cotton, plastic bottles or fishing nets, and they have the same quality as the conventional ones and the texture is practically the same.

I hope you liked the new idea and that it inspires you to get involved in the sustainable movement as well 🙂

M x.

“Buy Less, Choose Well, Make It Last” – ¿What Is Sustainable Fashion?

Lately I have been posting a lot about sustainable fashion and it has shown me that even though I was under the impression that I was well informed, I have a lot more to learn.

Not just the fashion industry is affected by this, but also the future of our planet is looking very bleak, if we don’t change our ways. However for the moment lets concentrate on the textile industry, the second biggest industry contaminating our world, behind petrol.

Do you know you need 2700 liters of water to produce a regular cotton T-shirt? And for a simple pair of jeans 8000 liters of water? The textile industry is responsible for 20 % of contaminating our water supplies and 10 % of all emissions of CO2 in the world. Furthermore above all it exploits our grounds and the amount of pesticide they put on the plants (which then end up sinking in the ground and contaminating the water, what could lead to illnesses to people who live around these plantations) and the chemicals they use to produce certain fabrics really influence the well being of our planet.

I could go on about this for a while, but that is not my intention with this post.

Green washing

Certain Brands like Zara or Mango for example, started doing campaigns and collections about sustainable fashion a couple of years ago. First I was pleased by this progress in sustainable fashion, as I was under the impression this big brands where finally making a change for the better. I wrote posts about this new collections and how cheap they were. However this all ended up being Greenwashing. Greenwashing is a marketing strategy, which tries to make a company look more environmentally friendly. The problem is, with these companies they have such an impact on the industry and the environment that surrounds it, like Zara, that its practically impossible to be sustainable. It’s complicated for a brand to be 100 % sustainable and still be affordable to the regular clients, because if the company would invest in more environmentally friendly ways the prices would be very high. For a brand in the fast fashion industry its extremely difficult to be sustainable, when your interest is to make a profit. To reach the maximum earnings these companies have to reduce all cost (for example with salaries, quality, etc.) to then be able to lower the price of their products and sell more of them to the general public.

¿What Is Sustainable Fashion Really?

Sustainable fashion is fashion who cares about the environment and the people who work in this industry. Another name for it is “Slow Fashion”. The definition for a sustainable garment is:

  • A garment which the production of the materials has a very small impact on the environment or is produced by recycled materials.
  • During productions no form of toxic substances are used, with natural ink being the substitute.
  • This garment is being distributed in an eco-friendly way.

A sustainable garment is a piece of clothing that was made by a person who earns a salary, which is enough to live on. Sadly in this day and age the people who work on our clothing earn the minimum salary. These are so low the workers can hardly survive on them, which forces them to work inhuman hours, every single day of the week, just to provide for their families.

Circular Fashion

An important part of sustainable fashion is the circular fashion. The clothes we buy today go through a linear system. The garment is made, sold, worn and eventually thrown away.

Circular fashion intends to change this cycle and the goal is, to not throw away any clothing pieces, to reuse these for different things and basically create no textile residue. The clothes can be recycled in many different forms like giving away the pieces that you don’t want anymore, buying second hand clothing or recycling it in textile containers. In circular fashion the goal is to give a garment another life.

¿How can you help?

For starters, you can click on the links of sustainable clothes stores, which I provided at the end of the post and take a look.

There are lots of forms to contribute to sustainable fashion:

  • The first tip is to buy second hand clothing, as opposed to buying new garments in normal stores. You can give these clothes a new life and its remarkable cheaper than purchasing new stuff.
  • Also giving your unwanted clothes to people who might enjoy wearing them, helps as well. If your item of clothing is damaged and you can’t give it away, don’t throw it away, make sure to recycle is properly. You can find textile containers all around, but you can also give it to H&M for example. They will go through your clothing and see if some pieces are reusable. If not, they will separate the fibres of those garments so they can create new materials and new textile. This is not green washing. Furthermore if you donate your clothing to H&M you receive a 5€ discount on your next shop, for every bag of clothing you bring to the store.
  • Living a minimalist life can also help enormously, to not own as many clothes and to wear the basics. Buy clothes that are timeless and last for a long time. It will normally be easier and more comfortable when you’re thinking about what to wear.
  • Another thing is to buy clothes made from pure fabrics, meaning the garment isn’t a mix of fabric, but rather 100 % cotton for example. This prolongs the life of the garment and makes it easier to reuse.
  • Ironing your clothes is also a massive energy sucker. That’s why, only ironing your clothes when necessary, helps as well.

To finish off this post I want to quote a phenomenal woman in the world of fashion, Vivienne Westwood.

“Buy less, choose well, make it last.” – Vivienne Westwood.

M x.

Sustainable brands:

Ecoalf: here

ALAZIA: here

dLana: here

Mandacaru’: here

IAIOS: here

coIRaxe: here

alolola: here

xiro: here

Sustainable Fashion: here

D-due: here

Stella McCartney: here

 

More Distinction

Song: “So Cold, so Sweet, so Fair” by Clem Beatz.

Photos by Alicia López Creis

Shirt: here | Pants: here | Earrings: here

MORE DISTINCTION

I feel like I’m always trying to transmit the same message somehow with my looks.

Fashion is a way of expression. It is a way of showing the people who you are and what you like. There will be a lot of people who say that fashion is just the image you give of yourself to others, and it is true in some way, but you have to keep in mind that your style, your behavior, your way of walking, even your self-confidence will nearly always depend on what you’re wearing. That’s why we shouldn’t have any type of fear of risk, of being yourself.

It is curious how sometimes we let us get influenced by the society and how much we care about others’ opinions. When in real life, the only opinion that’s important is your own.

For me, being original is almost the most important thing. Being yourself, not being the same as the others and having something that defines you. Because we’re not the same and we don’t have the same style either. Fashion is a great way to distinguish yourself from the others. Our clothes should correspond to our own stye and personality.

For these reasons I would encourage you to try new things one day. Don’t be scared, different clothes don’t bite.

M x.

Fashion Business – Marketing: What You Need To Know In Order To Create A Fashion Brand

This last post of the Marketing-series is going to be a little shorter than the other ones. Today, I’m going to talk about fashion brands.

First, when it comes to defining a brand, we have to keep in mind that the perfect brand is formed from a unique mix of tangible and intangible elements. A brand is created out of a total package including not only garments, retail environment, packaging and advertising but also the meanings, values and associations that consumers ascribe to the brand.

Any brand tries to tack into emotions, because it works. If you want people to remember you (as a brand) and to trust you, you have to make them feel something.

It is also important to know, that the messages, ideas and values of the brand will be expressed through:

  1. The brand name and logo
  2. The product
  3. Packaging and display
  4. The environment in which it is sold
  5. Advertising and promotion
  6. Company reputation and behavior.

So, it is important to spend some time on those things, in order to have a good image.

Brands exist at every level of the fashion industry. This next image shows the fashion segmentation Pyramid and where the different fashion brands belong in.

Here you can see the five stages of the fashion segmentation. At the very end is the Mass Market, which represents the brands that have lower prices but still good designs. Some examples would be Zara, H&M or Mango.

Bridge connects Mass Market to Diffusion. These are brands that are more on the pricier side, but still not as expensive as High-End brands. For example, Massimo Dutti, Coach or Diesel.

Diffusion brands are inspired from Prêt-À-Porter. These brands are more expensive and they usually are made for a younger audience. For example, DKNY by Donna Karan and Marc by Marc Jacobs.

Ready-to-wear brands (also called Prêt-à-porter) follow the idea of creating fashion that is ready to wear. This was of course made to distinguish ‘normal’ clothes from Haute Couture. Some examples would be Chanel or Ralph Lauren.

And now to the last one, which is Couture (or Haute Couture). These are the most expensive but also creative brands. Their quality is the best and the clothes are only made for special occasions. For Example, Ellie Saab, Valentino or Stephane Rolland.

Finally, what is the purpose of branding?

  1. Tap into values and beliefs
  2. Create connection
  3. Generate emotional response
  4. Provide reassurance (you need to trust the brand)
  5. Ensure consistency (it should last)
  6. Build loyalty (to get you into a relationship)
  7. Add value (to your product, to yourself) and charge premium

 

I hope you guys liked this post,

M x.

La Tagliatella

The other day I went to one of my favorite restaurants with a very good friend of mine, Ali (who by the way is the main photographer of all my looks). This is the first time that Ali appears on the blog, even though she’s always been by my side, helping me with a lot of posts from the beginning. So I hope you’ll see her more often on the blog. Meanwhile, here’s her Instagram photography account so you can take a look (here).

The restaurant we went to is called La Tagliatella and it’s a franchise of Italian restaurants which are very famous in Spain. They make all types of Italian food; risotto, pasta, pizza… We ordered a pizza and tortellini filled with pumpkin which was amazing. But let me tell you, it is very difficult for something to not be good in La Tagliatella.

The service is usually very good and there’s always a good ambience. I don’t know about other cities in Spain, but you can find La Tagliatella pretty much all over Madrid. I suggest you give it a try (if you haven’t already) and share your thoughts.

See you next week,

M x.

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